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Thursday
Jun212012

Yet another Apple windfall - iPad covers

DateThursday, June 21, 2012 at 3:22PM

Stat of the day: around 30% of Apple's iPad profit comes from selling smart covers.

Richard Kramer, managing partner of London-based Arete Research, calls it the 'after hardware' market - making money from accessories.

The covers "cost $5 to make, and Apple sells them for $39."

 

"They sell 15m iPad units, 90% are smart cover-attached, that's $450-$500 million in profit they made for selling accessories for a device."

AuthorRobert | CommentPost a Comment |
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